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Wonderwall’s bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts while respecting traditional design philosophies. Founded by Masamichi Katayama in 2000, the Tokyo-based firm has worked extensively around the globe, developing design concepts that touch the subconscious of the occupant of each individual space. 

Winkreative, founded by Tyler Brûlé in 1998, is an international branding, design, and creative agency distinguished by its global focus, editorial authority, and rigorous strategic approach. With 60 multilingual team members, it serves more than 40 clients in over 15 countries, all of which are united by premium positions in their respective markets.


Works by a Global Interior Design Firm

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23 × 30 cm
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Full color, hardcover, 368 pages
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Masamichi Katayama <i>Wonderwall</i> studio combines a truly Asian approach to retail with a global outlook that has resulted in worldwide success and influence.

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Wonderwall Case Studies is the first comprehensive exploration of the work, process, and mind-set of the Japanese interior designer Masamichi Katayama, founder and principal of Wonderwall, one of the most influential interior design firms in the world. The timely release of this compendium not only celebrates Katayama’s prolific and profound body of work, but honors the designer’s 50th birthday.

Wonderwall’s East meets West approach to retail design has produced integral successes like UNIQLO, the Diesel flagship store, and the futuristic innards of Intersect by Lexus. Highlighting eleven milestone projects in the firm’s fifteen-year history, the book presents rich documentation of a portfolio brimming with international projects, exciting collaborations, and an impressive list of clientele. Visual essays showcase the Wonderwall working culture. An in-depth profile, written by the M+ design curator Aric Chen, provides insight into Katayama’s early years, education, key influences, and major professional achievements. And a final catalog section presents a visual overview of twenty-three additional agency projects, highlighting Wonderwall’s reach and renown. 

Wonderwall Case Studies, edited and designed by Winkreative, is an engaging and exciting book for interior design students, industry dilettantes, and professionals searching for inspiration. Nowhere else has Katayama’s unique approach been so deeply documented.

“Like very few other designers in recent history—giants like André Putman, Shiro Kuramata, Ettore Sottsass or Philippe Starck—Katayama has defined the 1990s and 2000s and changed the world of interior design.”
Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art

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